One of my nieces recently got glasses. She has a lazy eye. We think it’s a temporary thing. First, she looks adorable. Secondly, when choosing the glasses my sister decided to go with a relatively inexpensive pair, despite my niece’s request for a pair of much more expensive Hannah Montana frames. There were a couple reasons why — she may only wind up wearing the glasses for a month, and she’s five and goes to pre-K, so who knows how long the glasses will actually last. If it becomes a more permanent thing, then my sister plans to get the much nicer, and much cooler frames for her before kindergarten.
Consumers are a varied and complicated bunch. Sure there are demographics and generalities among certain groups, but there are a lot of little subtle life occurrences that can change a person’s outlook or opinion. A newspaper article, comment from a friend, or even a bad week in the stock market can all have an effect a person’s buying habits. At DDA, we always try to know the target audience. We do as much research as we can to understand what it is they want, need, and how to compel them to take action. Sure, you can’t account for every one of life’s little nuances, but you can build very comprehensive, engaging, and immersive marketing and advertising tools that get results, or at least that’s our philosophy.
This is applicable to medical marketing as well and in trying to reach out to patients. With a thorough understanding of the audience with whom you are attempting to connect, DDA can build powerful search engine optimized websites, animations, videos, eLearning platforms,interactive games, and more that will help you to meet and exceed your goals.
So next time you’re about to embark on a marketing effort of any level, really think about if you have truly taken the time to research and understand the patient or consumer you’re attempting to target. It can make all the difference.
Entry by: toni