Targeted Website Development

Last night I took children’s cough medicine. Actually, it gets worse than that. I couldn’t even take the syrup; I had to get those tongue strips you give to fussy five-year-olds.

Well, it worked. Mostly. As it is intended for people with a body weight of about 40 pounds and I am most definitely over that, it wasn’t incredibly strong. I woke at about 4 a.m. with the cough again and promptly laid on another strip. Unfortunately, even though it’s intended for miniature people, it was still too much medicine for me and I awoke this morning feeling like I was floating on a cloud. That’s the problem. I can’t take medicine. It all knocks me out and cough syrup makes me nauseous.

As I was purchasing it last night, it occurred to me that I was not the target audience Triaminic probably had in mind when marketing the product. Well, maybe, but more intended for my fictional son or daughter than myself.

That’s why the web can be such a powerful tool. DDA can design and develop corporate and medical websites that are built to compete and will bring in targeted traffic. We do extensive keyword research to find the keyword search patterns real people searching for your services are using and then design the entire menu structure based on this research. We include the right topics, right messages, and even the right amount of pages. This will ultimately increase conversions because the people finding you are searching for a company just like yours. Then, of course, we can also add in all of the fun things like integrated video production, animation, medical illustrations, custom programming, and more.

The great part is that instead of getting a bunch of random people who really have no interest in what you are selling and those one or two people in your target audience showing up, you’re getting a whole bunch of people that want to be on your site, and only a couple of strange ones like me who do not fit the mold but have nowhere else to turn.

Entry by: toni