The Right Design

I am not a designer nor do I pretend to be one, but I do see a lot of designs created by our professional graphic designers and so to them I give a big thanks.

How do I put this delicately, there are a lot of bad, or should I say, visually unappealing designs out in the world, namely in the way of websites. I am not in any way trying to offend anyone, but it is the truth.

At DDA, our custom design process is an intricate part of nearly every project we do. Even our custom programming applications are not complete without a unique design created by us, based on conceptual discussions with the client. Case in point, not too long ago I had an Intranet project I was working on. We had built the skeleton of the site and implemented all of the functionality — which was pretty advanced and had a lot of custom features — but the client was still having trouble visualizing it as their own. Then came the design process and suddenly everything seemed to come together for them. It was complete and they were ecstatic.

What I like most about the designs we create, other than not being based on templates, which trust me we see a lot of (surprisingly to me, especially when it comes to pharmaceutical companies and medical device manufacturers) is the use of white space. Our graphics designers focus on creating engaging and visually-appealing designs that do not overwhelm the eye and keep a nice balance between creating a splash and producing a calming effect.

When it comes to marketing and advertising within the corporate, medical, healthcare IT fields, the key to being effective is to know your target audience and how to present messages in ways that will not offend or turn them away. DDA’s graphic designers have got that down and know the right way to appeal to your audience base without giving them a headache, from helping companies with branding and establishing a corporate identity to medical illustrations and logo design and development.

Entry by: toni