The Versatility of Sell Sheets

A sell sheet can have versatile uses and be an effective marketing tool for companies.

I am in the process of finalizing the content for a sell sheet for a medical billing company. This is a bit different than just listing products and prices. It has more of a marketing slant to it with detailed information on the services offered.

Yesterday, we received an inquiry from a company that is looking for sell sheets that will be mock-ups of display booths for merchandisers. These will have careful illustrations and display specs. It’s different than any other project I have been involved in thus far.

A sell sheet is typically two-sided and 81/2 by 11 in size. It can have coordinating graphics, which we offer in-house, of course, by our graphic designers, with tables, graphs, charts, a pricing breakdown, along with information on the company or on a specific product or products. As I said there are many options.  They also have multiple uses — to provide additional detail about the company, to hand out at trade shows, as a way to show potential customers what a certain product will look like, and as a way to highlight a specific service or  product.

Previously, I wrote about how print marketing materials are still a viable option for companies to market their business. We have been offering print production services since we opened our doors in 1994 and are well versed on the topic.

Entry by: toni