Transition to the Electronic Age
Yesterday I heard a story on NPR about electronic health records. Having already briefly familiarized myself on the particulars of the Obama-Biden healthcare reform proposal and the fact that electronic health records are all the buzz these days, I already know something about the benefits and purpose, so the story was more interesting to me than earth shattering news. What I did realize for the first time, was that my own family physician has already made the change from paper to electronic records.
Now you may be wondering how I could not have made the connection earlier. I guess being the age I am and working for an interactive, digital advertising agency and marketing company, I’m pretty used to seeing computers being used for just about everything. So when I had my doctor’s appointment and the nurse entered all of my information into a laptop, and then the doctor herself recorded my comments in her own personal laptop, I didn’t bat an eye. It was old hat. But when listening to the story and hearing a doctor explain how she uses the electronic method, it dawned on me that my tiny little doctor’s office, with the sweet nurses, tucked away in a town I doubt anyone around here has ever heard of, is already ahead of the curve. How very progressive. I’m already a big fan, but this just reaffirmed my feelings. Even though many would probably argue, I feel much safer knowing my information is stored electronically versus in paper.
At DDA, we are very much familiar with the medical and healthcare IT fields as our full-service medical division, DDA Medical, accounts for nearly 70% of the work we do, including interactive eLearning and continuing medical education (CME) development, medical writing, medical illustrations, interactive medical website design and development, and medical animations. And I don’t think I even have to say how familiar we are with digital marketing. If you found this blog by random, than you my friend are an example of our online prowess and search engine marketing (SEM) awesomeness.
But there are many companies and businesses in the medical and corporate worlds that are still stuck in the old way of doing things. Just like all of those patients who don’t want to see their medical information hit the computer screen, they think that there is no reason for a change. But evolution is a natural and necessary part of life. We need to adapt to change and grow with it to continue to advance and succeed. There will be hiccups and issues that need to be sorted out along the way, but it’s all about making a better future.
With a host of interactive services and a whole staff of highly-trained professionals, including custom programmers, web developers, graphic designers, and videographers, we can help you make a seamless transition to the electronic age. Hey, if my adorable little small-town doctor’s office can do it, then you have absolutely no excuses.
Entry by: toni