Presentation is everything. Whether we realize it or not, or even care, we’re constantly sending out messages about ourselves to other people. This includes everything from the way we dress, speak, the company we keep, our written communication, the music we listen to, any tattoos we may have, bumper stickers, our hairstyle, and on and on and on.
When you’re young, you want to push the envelope, be an individual and stand out, or at least I’m speaking from my own experience. As you get older, you begin to conform to the average level of acceptability, hopefully striking a balance between being your own person and not sticking out like a sore thumb. Other people respond to the messages you’re sending out — if you want to be taken seriously you have to act seriously; if you want to be considered a professional you have to act like a professional. You get the point. It’s one of those annoying things in life that some people just don’t want to deal with or don’t think is right. But that doesn’t make it any less true.
This all becomes especially important when you are a business, a company, organization, private medical practice, or any other variation that relies on other people to prosper financially. Everything from your facility, to your website, to your brochures, logo, employees, the way you treat your customers, clients, or patients, and in the way you communicate with the public, reflects greatly on your company as a whole.
When you need help in fine tuning a particular area, DDA can help. Our wide range of in-house capabilities, like website design and development, means we can tackle just about any problem you may have or assist in making a certain area that may be lacking more effective and more along the lines of what you wish to communicate.
Just because you have a certain tool like a video, an animation, or illustration, doesn’t mean it’s the best thing for you. DDA offers high quality video production, medical animations, medical illustrations, and a host of interactive marketing services. We know that in the end, it’s about more than just expressing yourself or being able to say “You’ve done that.” It’s about how it’s being perceived by others.
Maybe, it doesn’t matter as much when you go grocery shopping in sweatpants; no one at the store will be buying your groceries for you. But it does matter when you have the sweatpants equivalent, whether in the form of a video, website, or any other marketing service, as the main representation of your company.
Entry by: toni