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DDA Glossary The emergence of the Internet as well as the evolution of digital advertising has been so rapid that most of the words associated with these fields are new, complex, and unknown. Consequently, it has become DDA’s self-imposed mission to empower our clients by sharing information. The terms and definitions featured here are intended primarily to give a working vocabulary to Internet and digital advertising information seekers as well as to provide them with a better overall understanding. Each definition describes the meaning of the term you’re searching and then explains how that term relates to the services offered by Dynamic Digital Advertising. Not only do the glossary definitions provide the information you want, but they also include links to other definitions as well as larger bodies of text found on the website. There are two main ways to use the glossary; you can browse by the first letter of the term you want or click on terms that you encounter and are not familiar with while reading. |
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