DDA Glossary

360 Product Rotation

360-product rotation refers to an image of a product that is rotated at a 360-degree angle. Well-executed 360 product rotations must be user friendly with simple control mechanisms and offer a smooth range of motion to market effectively. With more buyers choosing to research their purchases prior to final transaction, 360 product rotations are considered one of the most invaluable sales tools companies can have whether used in corporate website designs, CD-ROM presentations, DVD presentations, trade show video, and more. There is nothing better than giving potential customers a great example of what your product looks like from all angles.

At Dynamic Digital Advertising, product images can be taken using digital camera and video equipment or they can be completely computer-generated using 3D modeling techniques. Then, our graphic designers and photographers piece together virtual product spins for a smooth range of motion and a great user experience across major operating systems, browsers, mobile phones, and devices. By compressing files, we are able to significantly shorten downloading time for the convenience of quick and easy access.

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