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DDA Glossary Pay-Per-Click MarketingPay-per-click marketing is when a website offers to pay a search engine for certain keywords to achieve high rankings, and then pays each time a user clicks on the link. Dynamic Digital Advertising (DDA) can help you decide if pay-per-click will work for your business, and then manage that campaign. At DDA, our search engine optimization (SEO) specialists can also utilize keyword research tools to make your website content rich with keywords, and optimize your site to achieve high page rankings on sites like Google, Yahoo, and MSN without the need for pay-per-click marketing. |
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