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DDA Glossary
Augmented Reality
Augmented reality is the term used for the manipulation of a real-world environment through digital technologies. Inputted imagery is augmented in real-time and layered with virtual elements that are reactive to the user’s input. Through technologies like computer vision and object recognition, interactive augmented reality developers create engaging environments that are commonly used for training, visualization, as well as for marketing and advertising purposes. On the cutting-edge of interactive technologies, DDA leverages virtual augmented reality to help our clients explain, entertain, and communicate. Imagine standing before a webcam and seeing your image layered with three-dimensional virtual elements that change as you move. Envision a tool that transforms a mundane flat image into an immerse virtual world that is reactive to user input. With DDA’s interactive division, it’s possible. We meld our expertise in 3D animation, custom programming, and video technology to generate interactive augmented reality tools that are deployed for a variety of uses. Why not use augmented reality to reveal the complexity of a device or procedure for training purposes? Consider augmented reality technology as a tool to increase brand awareness and recognition. Interactive augmented reality—whether used for training, marketing, or advertising---is a breakthrough technology guaranteed to garner attention and impress viewers. Make an impact today with augmented reality technology designed, developed, and deployed by the experts at DDA Interactive. |
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