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DDA Glossary Banner Ads Banner ads are online advertising tools that are very similar to the advertisements that you may find in magazines and newspapers. They are rectangular graphic advertisements that appear along the top or along the bottom of a web page. When a search engine user clicks on a banner ad they are directed to the advertisement’s main website. If banner ads are attractive enough they can be very effective in driving traffic to an advertiser’s website. However, many search engine users are aware that they are paid for and would rather visit unpaid sites that are optimized for relevant content by a professional website development company like Dynamic Digital Advertising. |
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