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DDA Glossary
Business-to-Consumer MarketingIn business-to-consumer marketing, an advertiser conducts an advertising campaign that markets individual products to individual consumers. Advertisers need to take a different approach to business-to-consumer marketing than with business-to-business marketing because they are not marketing a product in large quantities. Advertising for business-to-consumer needs to be aimed directly at the consumer. Dynamic Digital Advertising offers services capable of business-to-consumer marketing campaign incredibly effective, including: branding, packaging, new product launch, etc. |
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