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DDA Glossary
Click-and-Mortar BusinessClick-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online. It is essential that e-commerce stores have an attractive graphic design and an organized website navigation system. These factors and many others are necessary to make the online shopping experience pleasant and hassle-free while simultaneously building the trust that ensures a customer feels confident and secure when providing credit numbers or other banking information. Dynamic Digital Advertising (DDA) provides click-and-mortar businesses with the custom website design and custom e-commerce programming services they need to generate more sales. DDA also offers a myriad of other services necessary for impressing online shoppers: virtual reality, 3D modeling, digital photography, and digital videos provide shoppers with 360° spins, close-up views, operation of a product, and much more. |
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