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DDA Glossary Click FraudClick fraud is a serious problem for the Pay Per Click Industry. Competitors either hire people to click on advertiser’s websites or use software that clicks on advertiser’s websites but never follows through with a conversion. This depletes the advertiser’s advertising budget and allows the competitor to direct the traffic to their own site. Three out of four advertisers are victims of click fraud. By using the website design and development services of Dynamic Digital Advertising, an advertiser never needs to worry about diminishing budgets because of fraudulent clicks. |
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