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DDA Glossary Click-Through-RateA click-through-rate is the percentage of site visitors who clicked on an ad and are then transferred to a destination site. It is the average number of click-throughs for every hundred ad impressions. High click through rates are not truly a measure of how successful a search engine marketing program can be. Click-through-rates should not be confused with conversion rates which measure the percentage of site viewers who take the desired action. |
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