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DDA Glossary
Clinical Trial MarketingClinical trial marketing refers to the promotion of pre-clinical studies through phase 4 clinical trials – whether to potential physicians acting as investigators or patients – to help meet predetermined recruitment and enrollment quotas. Clinical trial marketing may consist of medical branding, brochures with informative medical writing, websites with a custom professional design, engaging training videos, interactive CD-ROMs, and much more. Regardless of the medium, clinical trial marketing must present accurate and comprehensive information as suggested by the study’s protocol. DDA Medical will work with your pharmaceutical or medical device company to market your clinical trial and create proper exposure within a targeted area of medicine and healthcare. From consulting on brand acquisition to designing print and web-based promotional campaigns, to implementing platforms for real-time enrollment, DDA Medical is a full-service provider for clinical trial marketing and advertising. And when your clinical trial has ended, DDA Medical will help you convert data into sales by marketing your results to the medical community. |
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