DDA Glossary

Contextual Advertising

Contextual advertising is a Pay Per Click advertising strategy that starts with a contextual advertiser scanning a site for keywords and keyword phrases in the text of affiliate sites and returns ads to the site. Examples include: pop-up ads, separate ads that appear on the sides or tops of the page; and inline or in-text contextual ads.

The most familiar type of contextual advertising is pop-up ads. It is important to realize that most search engine users claim to be annoyed by pop-up ads and, therefore, advertisers should be wary of contextual advertising programs. With online advertising services from Dynamic Digital Advertising an advertiser does not have to worry about annoying search engine users, we can design an advertisement that is compelling and eye catching.

home about us portfolio services site map contact us NEWS

Medical Advertising and Marketing | Corporate and Medical Videos | Corporate and Medical Training
Search Engine Marketing | Custom Software Programming | USA Marketing and Advertising
Interactive Media Design

The Original Custom Website Design Company™

Search Engine Marketing Philadelphia | Search Engine Optimization Pennsylvania
Search Engine Promotion New Jersey | Custom Website Design New Jersey | Website Marketing Delaware | Website Optimization New York | Website Promotion Pennsylvania
Internet Promotion Delaware | Internet Business Pennsylvania | Internet Advertising Philadelphia
Internet Marketing New Jersey