DDA Glossary

Conversion Rate

Conversion rate is the number of visitors who performed the website's target action divided by overall number of visitors to the website. Target action may vary between websites. For instance, the target action for a corporate website may be to call or email a representative for more information while the target action for an e-commerce website may be to actually purchase a product.

Dynamic Digital Advertising, a professional custom web site design and development company, works with clients to understand their target audience as well as their desired target action. Our teams of writers integrate calls-to-action, search engine optimization specialists integrate links, and graphic designers integrate buttons and other mechanisms in an effort to convert searchers into customers.

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