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Cost-Per-Click

A cost-per-click (CPC) program is another term for Pay-Per-Click program where advertisers agree to pay a set amount each time a search engine user clicks on a link to their website.

Cost-per-click programs are extremely expensive because competition is so stiff. Also many search engine users report not trusting paid search results listings so it is much more beneficial for an advertiser to use the organic search engine marketing program by a custom website design company like DDA to attract traffic to their website that will translate into more conversions.

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