DDA Glossary

Cross-Linking

Cross-linking refers to the linking between related websites – either by owner, as business affiliates, or within the same niche community. Cross-linking may be used for a variety of reasons: to communicate to both search engines and site visitors that a website has important content, to build link popularity which promotes higher page ranks and overall website rankings, and to provide an alternative to calls-to-action in the event site visitors are not yet ready to make a purchase.

When used in excess, however, cross-linking is considered spam and could cause your website to be penalized. As a search engine optimization company, Dynamic Digital Advertising knows how and when to use cross-linking to a website’s advantage. As part of our optimization strategies, we make sure that the quantity and quality of cross-links are accurate.

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