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DDA Glossary Cross-LinkingCross-linking refers to the linking between
related websites – either by owner, as business affiliates, or
within the same niche community. Cross-linking may be used for a variety
of reasons: to communicate to both search engines and site visitors
that a website has important content, to build link popularity which
promotes higher page ranks and overall website rankings, and
to provide an alternative to calls-to-action in the event site visitors
are not yet ready to make a purchase. |
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