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DDA Glossary

Customer Relationship Management Technology

Customer relationship management technology (or CRM technology) refers to any technological method used by a company to handle its customer relations. For instance, many companies have turned towards incorporating CRM software as a way to improve customer service and loyalty.

Dynamic Digital Advertising (DDA), a custom website design and advertising company, provides your company with web-based CRM software. Some of the tools we offer include, but are not limited to, ways to record and organize your company’s sales reports, quotations, broadcasts, and help sections.

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