DDA Glossary

Digital Advertising

Today, digital advertising does not just refer to “online advertising;” but rather its definition has become far more inclusive and expansive. As all media are delivered via IP, we will increasingly receive information in a nonlinear fashion until eventually no linear content remains. TiVo and other DVRs are examples of this bridge of technology, which allows viewers to break an unfortunate model they simply don't prefer and slice linear broadcast media into chunks that are time-shifted to correspond with their own schedules. Web-based ads are one example of how digital advertising can be used to reach the masses.

Dynamic Digital Advertising is a full-service advertising agency, specializing in custom web site design, with years of experience in digital advertising. At DDA, we know that to compete marketers must understand how to manage a broad set of advertising vehicles and learn how to drive campaigns that can leverage the interactivity and viral nature of digital media. For this reason, we offer a host of digital advertising services like animation, virtual reality, online catalogs, CD-ROM/DVD presentations, streaming video, and more to help companies of all sizes and from all industry segments compete to win. Contact DDA to find out how we can formulate a digital advertising strategy that works for you.

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