|
|
|
DDA Glossary
Direct-to-Consumer MarketingDirect-to-consumer marketing refers to the promotion of prescription drugs by pharmaceutical companies and equipment by medical device manufacturers directly to consumers via broadcast and print media such as television commercials, radio ads, magazine advertisements, billboards, and also the Internet as websites and online video commercials. Consumers may be exposed to promotional items on TV and on the Internet, or items may be available at a doctor’s office, and even distributed by medical professionals or the representing company. The content of such promotional items should be dual purpose: accurately educate consumers of potential conditions; and encourage them to see their doctor for diagnosis and treatment. DDA Medical offers companies complete direct-to-consumer marketing services, ranging from conceptualizing a strong brand strategy to developing marketing messages that clearly define side effects for regulatory compliance and graphic design that presents imagery to strike the emotional chord of consumers who have a vested interest in finding treatment. Direct-to-consumer marketing with DDA Medical gets your product in the hands of those who could benefit most. |
|||||
 |
|||||
|
home about us portfolio services site map contact us NEWS Marketing
in the 21st Century | Latest
& Greatest | Learn
| Enjoy Medical
Advertising and Marketing | Corporate
and Medical Videos | Corporate
and Medical Training Copyright © 2006 by Dynamic Digital Advertising. All rights reserved. The Original Custom Website Design Company™
|
|
 |
