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DDA Glossary
Direct-to-Physician MarketingDirect-to-physician marketing is a marketing technique used by pharmaceutical and medical device companies. Promotional items may include medical brochures, websites, CD-ROMs, DVDs, eLearning portals, trade show graphics, and more. The content of such promotional items should be dual purpose: accurate, consistent, and valid with respect to studies upon which the information is based; and engaging and appealing to the business challenges physicians face day to day. Direct-to-physician marketing should represent the point-of-view of physicians; both those that provide patient care in a private practice setting – specialty or primary care – as well as those on the medical staff at area hospitals. DDA Medical specializes in creating effective direct-to-physician marketing strategies for a variety of pharmaceutical and medical device companies. From designing and developing medical websites and continuing medical education presentations to producing virtual training simulations and integrated trade show displays, DDA Medical can help companies market their products to physicians based regionally, nationally, and internationally. |
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