DDA Glossary

Interactive Advertising

Interactive advertising uses multimedia elements to convey a message to a specific audience and compel as many members of that audience to purchase a product or service or to contact the company for more information. Multimedia elements in advertisements are always based on electronic media such as websites, CD-ROMs, DVDs, or digital videos and can include virtual reality, 3D or 2D animation, live actors, and more.

Dynamic Digital Advertising is a full-service marketing firm and custom website design company who is able to produce a wide range of interactive media through the skills of an in-house staff comprising copywriters, graphic designers, videographers, animators, and marketers. DDA’s team works with clients to target a specific market segment and develop an interactive advertising campaign that captures the attention of that market segment’s members.

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