DDA Glossary

Interactive Marketing

Interactive marketing relies on multimedia elements and electronic media to convey a visual and aural message to a specific audience and convince as many members in that audience as possible to take a call to action. Interactive marketing, if executed correctly, captivates the imagination as well as the intellect and delivers a far more memorable message than is possible with print media. Types of media on which interactive marketing campaigns can be launched include custom websites, digital video, DVD, and CD-ROM.

As a full-service advertising agency and custom website design company, Dynamic Digital Advertising (DDA) is committed to developing the interactive marketing materials that clients need for more effective Marketing in the 21st Century™. DDA maintains an in-house staff complete with experienced marketers, copywriters, graphic design artists, videographers, programmers, animators, and more. DDA’s teams listens to clients’ concerns and needs then develops the right marketing to their exact specifications.

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