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DDA Glossary Internet Marketing SEO Internet Marketing SEO (search engine optimization)
is the process of building or altering the structure, coding, alt text,
content, etc. of a website for the purpose of helping it earn front-page
placements on leading search engines for targeted keywords. In this
way, the website is marketed by earning a first page ranking that is
highly visible to a searcher who is looking to purchase a product or
service or learn more about company or a specific topic. |
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