DDA Glossary

Keyword Bid

A keyword bid is the amount of money an advertiser is willing to pay for a keyword to be used for their webpage in the auction style mechanism used to obtain keywords.

Keyword bids raise at least 20% each year, making obtaining the right keywords to drive traffic to your site extremely difficult and expensive. When an advertiser uses an organic SEO plan from a professional custom website design and development company like DDA, there is no cost for the keywords we use to drive targeted traffic to an advertiser’s website that will convert into customers.

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