Link text is the text that is contained within the link to another website. Link text is very important because, as search engine users scan a website for the information they are looking for, link text stands out and can direct a search engine user to the web page with the exact information they are seeking.
DDA, a custom
website design and search
engine marketing company, understands that links are very important
in determining the page rank of a website and can create truly effective
links to boost an advertiser’s online advertising campaign.