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DDA Glossary

Link Text

Link text is the text that is contained within the link to another website. Link text is very important because, as search engine users scan a website for the information they are looking for, link text stands out and can direct a search engine user to the web page with the exact information they are seeking.

DDA, a custom website design and search engine marketing company, understands that links are very important in determining the page rank of a website and can create truly effective links to boost an advertiser’s online advertising campaign.

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