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DDA Glossary
Pay Per Click AdvertisingPay Per Click Advertising is an online advertising program in which advertisers can choose to pay only for the clicks on the links to their site. Advertisers purchase keywords and keyword phrases that deliver targeted traffic to produce their desired results and then agree to pay a fixed amount for each click. The idea is that the highly specific keywords will result in traffic that genuinely desires to purchase their product or service. The problem is that results usually spike at the onset of a pay per click program and then later drop drastically, unlike the organic search engine marketing programs conducted by professional website design companies, like Dynamic Digital Advertising. |
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