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DDA Glossary
Pay Per Click ManagementPay Per Click programs require management that can monitor their bids, keyword acquisition, the number of clicks per day, monthly budget and possibility of click fraud. Management can be run by an in-house team or by a Pay Per Click Management Service. Pay Per Click management can be an added cost to a Pay Per Click program if run either through software or outsourced to a Pay Per Click Management firm. When working with a custom website design and development company like DDA on an organic search engine optimization program there is no added cost for the management services and an advertiser receives the benefit of generating more traffic to their website. |
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