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DDA Glossary
Pay Per Click (PPC)Pay Per Click is a system in which an advertiser agrees to pay a fixed amount for each time a search engine user clicks on a link to their website. An advertiser first bids, via a live auction mechanism, on the few highly targeted keywords that are most relevant to their products or services. This delivers targeted traffic to the website and advertisers only have to pay for the traffic that leads to their desired result. Pay Per Click programs typically produce results immediately but do not maintain those results for the long term like an organic search engine optimization plan organized by a custom website design company like Dynamic Digital Advertising. |
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