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DDA Glossary
RelevancyRelevancy is the measure of the quality of the material that is delivered to a website in relation to the search engine query a search engine user is searching. Search engines determine relevancy in a variety of ways but generally the most common ways are through keyword-rich content and the number of links connecting website visitors to an advertiser’s site through equally relevant links. Achieving relevancy in the major search engines is crucial to driving targeted traffic to an advertiser’s website that potentially will result in converting the visitor into a customer. Dynamic Digital Advertising’s customary 14 step organic search engine optimization and website design and development process is exactly what an advertiser needs to achieve maximum relevancy to shoot to the top of the search engines’ results page. |
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