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DDA Glossary

Search Engine Marketing

Search engine marketing is an online advertising strategy that functions to send an advertiser’s website to the top search results of the major search engines. Search Engine Marketing (SEM) is gaining momentum as an industry with a total of $5.75 billion spent in 2005 on search engine marketing.

Some different search engine marketing strategies include: Pay Per Click search engine marketing, organic search engine marketing, contextual advertising and affiliate programs.

Dynamic Digital Advertising (DDA) is a custom website design and development company that specializes in organic search engine marketing and firmly believes that it is the best form of search engine marketing. Through extensive keyword research and keyword-rich content development a website becomes a truly powerful means of free advertisement for an advertiser.

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