DDA Glossary

Search Patterns

Search patterns are the statistics that allow advertisers to see how, what, when, why, where and what search engine users are searching on the internet. Most search engine marketing programs begin with a careful examination of search patterns to help an advertiser determine what would be the best plan of action for their online advertising campaign.

Dynamic Digital Advertising studies search patterns very carefully in their customary 14-step website design process to determine the right keywords and keyword phrases to use in an advertiser’s search engine optimization plan. Examining the search patterns continues long after the website has been developed and launched so that DDA can continue to optimize the website so it retains its position in the top search results positions of the major websites.

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