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DDA Glossary Shadow DomainsShadow domains are web sites that are made entirely through cloaking so that search engine users will be redirected to another site, usually a companys main site. These pages are optimized for search engines and never viewed by search engine users so the text does not make sense grammatically but has content that is fairly relevant to a webpages focus. Search engines have very strict guidelines regarding cloaking and it is important for an advertiser working with a search engine marketing company to ask for proof of approval for the cloaking technique they may choose to use from a search engine. At Dynamic Digital Advertising (DDA), we dont believe in techniques like shadow domains to draw a search engine user to an advertisers website. We are a professional custom website design and development company and we are dedicated to earning a search engine users trust through ethical search engine optimization. Earning the trust of the search engine users through content with maximum relevancy, eye-catching graphic design and effortless navigation is all it takes to earn the advertiser an increase in viewer satisfaction and profit realized. |
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