DDA Glossary

Short Message Service (SMS) Advertising

Short message service (SMS) is the communication between mobile devices using text messages. When advertising material is disseminated in this manner, it is defined as SMS advertising. Short message service campaigns can be targeted towards specific demographics or released on an opted-in subscription-based agreement. Campaign effectiveness is measured with click-through rates and is billed in this same manner.

Dynamic Digital Advertising partners with notable SMS providers to help our clients penetrate the massive mobile audience. Our staff of creative copywriters and marketing experts devise well-crafted SMS marketing messages that succeed in furthering brand recognition and awareness. DDA is here to help your business devise and time the release of SMS advertisements designed to promote sales and product/service use.

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