DDA Glossary

Spam

Spam refers to any search engine marketing technique that can cause a website to be delisted for lack of relevancy or using “black hat” techniques to place their website at the top of search engine results listings. Spam refers directly to methods that are dishonest and mislead search engines into placing the website in a position on the search results page that it does not deserve. Each search engine has its own guidelines to determine what is spam and what is not.

Some examples of spam include: doorway pages, link farms, hidden text and mirror webpages.

There is no risk of being delisted from major search engines because of spamming when working with Dynamic Digital Advertising (DDA) on an company’s online advertising campaign. We are a professional website design and development company with the experience needed to generate targeted traffic to an advertiser’s website-no tricks needed.

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