DDA Glossary

Visitor Tracking Software

Visitor tracking software is software that allows an advertiser to receive information on who is visiting their website and what path they have taken to appear at the site. Some visitor tracking software is so specific it can tell you exactly where the visitor lives, what financial class they fall under or what other sites they are visiting. With this information at their fingertips, advertisers can decide if their current web marketing program is delivering the targeted traffic they need to increase productivity.

At Dynamic Digital Advertising, we understand the importance of tracking visitors in the web site design and development process. We have implemented our own way of tracking visitors so that we can better serve our advertiser’s, helping them to achieve the increased success they desire from their online advertising program.

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