DDA Glossary

Web Banner Advertising

Web banner advertising is a website advertising tool that displays rectangular graphic ads that appear on the top, sides or bottom of a web page. By clicking on a banner ad, a search engine user is taken to the advertisements main website.

Search engine users become increasingly aware that these advertisements are techniques that advertisers pay for in order to drive traffic to their site and this lowers the trust of the search engine user. However, banner ads can be an effective tool if the graphics are stunning enough and the message compelling enough to capture a potential consumer’s attention.

As a leader in website design and development, Dynamic Digital Advertising (DDA) can help you determine if web banner advertising is for you.

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