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DDA Glossary
Website AnalyticsWebsite analytics is the process of examining a website’s different elements like usability, ROI, conversions and page rank. Website analytics measure how a search engine viewer found an advertiser’s website and how they are viewing that website. Using this information, an advertiser can gauge the success of their marketing campaigns and adjust accordingly to improve results in chosen areas. At Dynamic Digital Advertising (DDA), we specialize in web design and have implemented a unique program called To Be Sure™ that measures a website’s overall usability. Through this process an advertiser receives expert analysis, usability reports, statistical testing and video recorded focus groups for an advertiser to view. There are three different levels of To Be Sure™-gold, silver and bronze-that provide companies with the information they need to make their website’s strengths and weaknesses as well as to make recommendations on how to strengthen their website.
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