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DDA Glossary
Website CloakingIn website cloaking, search engines record content for a URL that is different than what a search engine user will ultimately see. This is a fraudulent technique employed by black hat website marketers and search engines have guidelines regarding cloaking that can get a website banned from the search engine’s index. An organic search engine optimization program implemented by a custom website design and development company, like Dynamic Digital Advertising (DDA), does not need to employ black hat tactics like website cloaking to deliver traffic to an advertiser’s website. Websites optimized organically through such programs achieve top search result rankings because of content that is relevant to the keyword being searched and never has to fear being banned by search engines for using fraudulent techniques.
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