DDA Glossary

Website Localization

Website localization is a part of search engine optimization that includes keywords that contain the names of the locations that the service or product relates to.

If a website advertises a service or product that is specific to Philadelphia, then the keywords will include Philadelphia in an effort to drive the most relevant traffic possible. For example, if a search engine user is looking for a parts manufacturer located in Philadelphia, they will search the term “parts manufacturer Philadelphia” or “parts manufacturer in Philadelphia.” Since most business is still local, website localization contributes to a greater number of visitor conversions.

Dynamic Digital Advertising’s revolutionary 14-step process for website design and development can include website localization to better serve a business that caters to the area surrounding their establishment. This process presents the product in a way that is beneficial to a more specific target audience.

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