Today, the concept of the business card is
changing. What was once a simple slip of paper with contact information
is now an effective medium used to drive business. Innovative visionaries
are finally realizing that one of the most powerful, yet underutilized
weapons in their marketing arsenal is the business card, and as such,
are discovering new ways to improve its graphic design.
A typical business card includes the name of the company, the name of
the employee, a corporate logo, and contact information such as an address,
phone number, fax number, email address, and the URL of the company
website. With a business card design like this, potential customers
may never learn about your award-winning service department, your extended
hours, or any other feature that distinguishes your company from the
If designed properly this little 3 x 2.5" piece of paper will not only
let people know how to contact you, but it will also tell them why they
should contact you. In order to be effective and get you more business,
your business card must stand out and get noticed. A clean, creative,
professionally designed, and visually attractive card conveys a positive
first impression that lingers long after your initial meeting. But by
combining marketing-oriented text with contact information, your business
card encourages potential customers to take action.
Dynamic Digital Advertising (DDA), a professional graphic design company,
is staffed with degreed copywriters who know how to create the text
that provides specific customer benefits. First, we work with you to
identify your target audience and establish what that audience's wants
and needs may be. Then, we discern what your goals are and what action
you want your customers to take. Do you want them to call or email,
visit your website, or travel to your store or facility? Once these
issues are addressed, we develop an action-oriented slogan or tagline.
For example, if your target audience is searching for a company that's
easy to find and your goal is to get customers to visit your store,
then we might say, "Located next to ____ in the heart of ____. Present
this card for a free gift." With a slogan such as this, your target
audience will easily be able to find you, see the incentive, and be
encouraged to make the trip to your store. Our graphic artists can design
the business card to include the action-oriented slogan or tagline on
the front or the back.
Using a business card merely to convey contact information is downright
wasteful as it can be the most portable, affordable and versatile marketing
method you use. Invest in business card graphic design and copywriting
from DDA and your customers will love them as much as you will enjoy
handing them out.