What’s New in Corporate Identity Today?

From the Inside Out: Embarq Corporation Encourages Corporate Identity Amongst Its Staff

Ever since its split from Sprint Corporation, Embarq Corporation has been incorporating a new focus on its corporate identity. Symbolic in this split is how employees are expected to wear jeans on Fridays to establish a casual atmosphere; yet, many still need to loosen up and not have their jeans dry cleaned and pressed.

Four key values are emphasized at Embarq. They are: competition, community involvement, integrity, and innovation. In addition, the company has even gone so far as to ask its own employees to represent their corporate identity. Despite spending millions of dollars on advertising its corporate identity, the company feels that customers will pick up on it most via their employees.

Embarq is heavily promoting community involvement by its employees. Company officers are being placed in highly acknowledged community roles in hopes of spreading the word about Embarq's values and corporate identity. In the future, the company hopes to develop nationwide programs that promote participation within the community by all of its employees.

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