Trade show attendance has gone down considerably over the years. The question of whether trade shows will be around much longer arises after careful contemplation of just how rapidly the Internet has taken over. Companies no longer have to send representatives to try and market their products to potential customers at a trade show; instead, they save their time, energy, and money by merely advertising via the World Wide Web.
The Internet has paved the way for an endless opportunity of creative yet efficient marketing, causing trade shows to no longer be as effective as they once were. In fact, as a result, many trade shows have tried to incorporate some of today's latest technology to boost sales and maintain attendance. For instance, trade show vendors now like to implement interactivity of some sort, such as a DVD presentation or webcasting, at their particular displays. This interactivity attracts attendees and offers them entertainment as well as a wealth of information.
At trade shows, vendors usually have only a few seconds to capture an attendee's attention. Once they've done that, it becomes another task to maintain this attention while conveying information about a product, service, or company. Canon, for example, displays plasma screens and interactive units which potential customers may play around with to gain a feel for the company and its products. Similarly, Nokia sets up touch-screen kiosk booths which keep attendees occupied and intrigued.
Since the attacks on the World Trade Center, traveling seems to be an issue for some company representatives. However, one solution for some companies has been webcasting. The use of webcasting at trade shows has increased significantly and enables companies to have the unique opportunity of "sending" representatives via the Internet. Not only is this method enhancing a trade show display, but it also tends to save money for the company yet attract customers at the same time.
The answer to whether trade shows will be around in the long-run depends on how successful trade show displays are in boosting show attendance. Implementing interactivity into a trade show display seems to be a vendor's best bet for the future. Keeping attendees entertained yet informed will most likely result in maintained or increased attendance for the following year's show.
Dynamic Digital Advertising, a leading web design and advertising company located in Bucks County, PA, offers a full-range of ways to enhance your trade show display. From trade show covers to videos to DVD/CD-ROM presentations, our exceptional staff of web designers, technicians, and graphic artists aim to tailor each show display to reflect your company and its corporate identity.
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