What’s New in Website Improvement Today?

Click Fraud is on the Rise

A current study, utilizing more than 1300 online marketers, revealed that click fraud has gone up from 13.7 percent to 14.1 percent. Similarly, the click fraud industry is on the rise in all areas. For instance, 20.2 percent was the average rate of click fraud for advertisers paying more than $2 per click. Search engines, like Google and MSN, suffered from an average click fraud rate of 12.8 percent, up from 12.1 percent.

Click fraud is a result of advertisers' competitors or related partners clicking on an advertisement without the intention of buying the marketed product. Another study shows that a click rate of 14.6 percent cost advertisers $800 million per year. It is important to note that certain factors may affect these study results. For instance, advertisers might not have been charged for these fraudulent clicks.

Since losing $5 million to advertisers affected by click fraud, Yahoo has teamed up with a company as a means to lessen the amount of click fraud. Another search engine, Google, has announced its plan to pay $90 million to advertisers and their lawyers over disputes concerning click fraud. Advertisers and companies may continue to see a rise in the click fraud industry until proper measures of protection are developed to put a stop to it.

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What’s New in 3D Modeling Today?
3D modeling reflects just how far technology has advanced. Recently, many companies have been turning towards 3D modeling as a means to achieve faster and more cost-effective results. For instance, many companies use this type of solid modeling as a way to depict digital prototypes of products and buildings for potential clients. Dynamic Digital Advertising, a professional web design and advertising company located in Bucks County, PA, creates computer-generated images that ensure your company or product is seen in the best light possible. MORE »

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