When designing and developing a medical website, search engine optimization (SEO) is the best way to drive targeted traffic to your medical web site and to convert visitors into patients, colleagues, and/or investors. Research shows that if your website does not appear within the top search positions on Google, search engine users are 85% more likely to ignore your website; this means that if you aren't in those all-important top search results, you don't have much of a chance in gaining online success.
How Can You Gain Online Success on the Major Search Engines?
One thing is for sure, people are turning to the Internet for information. If you want information on your practice, service, hospital, product, or pharmaceutical company to be discovered, your website has to be easily found after a search engine user enters their search engine query. Achieving top search results positions is no easy task and requires the expertise of an experienced medical web designer, like DDA Medical. Through SEO, the process of optimizing your website for inclusion in the search engines' top search results positions, DDA Medical can drive targeted traffic to your site.
The Value of Targeted Traffic
If you are a medical products company selling cardio-thoracic instruments, you do not need exercise enthusiasts searching for cardio work out tapes visiting your site. Similarly, if you're an OB/GYN practitioner in Philadelphia, you don't really need a patient in San Diego searching for a urologist visiting your website. What every web site in the medical community needs is website visitors who are searching specifically for their products, services, or practice. SEO is the process that makes sure the right traffic is entering your site to produce your desired results. The following steps are the measure they take to ensure the success of an organic SEO plan:
• Keyword Research- An SEO specialist conducts extensive keyword research to determine what terms individuals are entering into the search engines. By determining what the desired website visitors are searching for, SEO technicians can use these keywords to their advantage. The staff at DDA Medical conducts extensive keyword research in the beginning, as well as during the entire medical web site development process, to ensure the online success of your website.
• Keyword-Rich Content Development- Once it is discovered which keywords are being searched for, content can be developed focusing around these keywords. Search engine spiders are constantly reviewing webpages, and as they do, they check to see if a page is relevant to the search engine queries. If a particular keyword is discussed in the proper way, it will turn up in the top search results positions of the major search engines. DDA Medical's degreed staff of copywriters can develop content that is geared towards its specific audience and utilizes keywords in a way that will improve search results positions.
• Linking Strategy- Value is placed on the number of links connecting two separate webpages of equal relevance to a particular keyword. If your medical practice website specializing in cancer links to the American Cancer Society, its relevance improves. DDA Medical implements an advanced linking strategy to boost your search engine position.
Getting to the top of Google, Yahoo, and MSN is one surefire way to boost your company's corporate identity. DDA Medical has long since been providing healthcare professionals, medical device manufacturing companies, and pharmaceutical companies with the web site design and development services they need to see improved success. Call us today to learn more about our 18-step SureThingT Search Engine Optimization Program that promises to improve your online success.