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When DDA Medical designed this website in 2007 for The Allied Dental Practices of New Jersey, it had to fulfill a dual purpose and serve two very different audiences. On one hand, Allied Dental continually aims to expand, which means recruiting dentists, specialists, and other dental professionals to join their network of practices across New Jersey. On the other hand, the site had to appeal to the general public and attract new patients.
DDA Medical worked with Allied Dental to address this unique set of needs, and created an informative and engaging website that offers material for both audiences. This includes background information on all specialties offered by Allied Dental – including pediatrics, periodontics, orthodontics, and oral surgery – along with detailed forms for dental professionals interested in joining the Allied Dental network. Graphic designers at DDA Medical created an eye-catching and dynamic look and feel for the site that fit with the custom-designed logo – also created by DDA Medical – and echoed other promotional materials, including brochures and trade show graphics. DDA Medical’s programmers and video specialists also integrated a video into the site. The video was originally created by DDA Medical for Allied Dental use in trade shows, and appeals to dental professionals who may be interested in joining the Allied Dental network.
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