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Clinical Trial Broadcast Advertising - Overview

Reach patients watching television or listening to the radio with direct-to-consumer broadcast clinical trial marketing from DDA Medical. In the few seconds available, we understand how to capture their attention through visual cues and/or poignant messages that appeal to their desire for the effective treatment of their condition. With our full-service offering we can help you cast a spokesperson or voiceover talent from our Actors’ Network, develop an engaging script, produce the video or audio recording in our in-house studios, and consult on the best media buying strategies to target your patient demographic. Not only will our broadcast advertising services work to promote your clinical trial for patient recruitment, but they will help your organization gain visibility and the treatment credibility.

Clinical Trial Broadcast Advertising - In-depth

Clinical Trial Broadcast Advertising includes:

  • Radio Advertising – While patients or physicians are in commute or listening to talk radio or music at home or in the office, recruit their participation through short radio spots that capture their interest with clear, concise, and engaging messages.
  • Television (or TV) Advertising – Although a more expensive option, local television (or TV) advertising can help you gain clinical research study exposure and appeal to a regional patient demographic or doctor profile to meet enrollment quotas quickly and easily.
  • Internet (or Online) Advertising – Aside from employing DDA Medical’s marketing services for clinical trial website design and development, let us lend our expertise in video production to create clinical trial video advertisements for viewing on search engines and social networking websites, like YouTube.
  • Mobile Advertising – Through mobile web banners, mobile web posters, multimedia messaging, or any of the other evolving options within this growing media area, DDA Medical can produce the compelling clinical trial advertisements that literally get in the hands of patients and physicians for full recruitment and retention.

Not only will we work with you in the conceptualization, development, and video or audio production of your clinical trial advertisements for broadcast media, but we’ll assist you through the pre-vetting and clearance processing with regulatory bodies in revising the advertisements – if need be – to ensure all information is presented in a compliant and accurate manner. With the experience and the innovation of DDA Medical, our broadcast advertising services work to promote your clinical trial for patient recruitment, but they will help your organization gain visibility and the treatment credibility.